IBM Watson Campaign Automation is a cloud-based digital marketing solution that offers email marketing, mobile engagement, lead scoring, and much more. Watson Campaign Automation uses customer data and individual behaviors, collected from a variety of sources, to inform and drive personalized communications. The solution powers the delivery of exceptional experiences for customers across the buyer journey by leveraging behavioral data, providing analytical insights, and automating cross-channel interactions. As part of the Watson Marketing solution suite, Watson Campaign Automation delivers results by making it easier to design meaningful customer experiences across channels, devices and time. The solution is trusted by more than 5,000 brands globally.
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